You may be surprised but the internet is still booming! Online marketing is catching on more and more as a part time job or a full time job. Every day new companies and small business find some way to come online and start selling their products. As a marketer or small business owner this is a key time to branding yourself as a key figure in helping these businesses come online and understand all of the integrate parts that make a successful campaign online.
The biggest challenge you face is trying to be all things at once. You need to simplify and prioritize what you are offering. By getting down to the nitty gritty of a marketing channel you provide overwhelming value to your customers that will keep coming back for more. Right now there are many marketing channels ad advertiser can choice to promote their products on SEO, Email, SEM, Social Media, Display and Video. By knocking it down to a few or even one channel and providing awesome value you can capitalize on this market share. You also have to take into account developing and optimizing your advertising across a number of platforms such as cell phones, tablets, desktop computers and laptops each has their own method you should be promoting to maximize results.