You might have seen a recent trend with affiliate products being promoted that just shows a video and no long sales letter. This is because videos have become a new trusted source and one which people lean towards more when promoting their products. Most people do not have the time or interest in reading over a well written 2000 word sales letter. Instead a video that plays for 10 minutes or less can sum up this information and push the sale. However I do recommend having both a sales letter copy and a video copy to please both worlds which for some reason many affiliate sites have not yet grasped.
With all of this video sharing the question that comes to mind is where are all these videos being viewed. You would think a majority would be made up of websites such as hulu or netflix but in a recent survey from comscore report these two only make up 2%-3% of the total online videos being watched. The majority of these are being viewed on Google sites such as Youtube and in second place VEVO. However Google holds a majority of these video views at over 50% of the total videos being viewed online.
This is why it is important as an affiliate marketer or as a business to have a Youtube account and at least backlink your videos to your main site. A quick service to create cool looking videos and information about what you offer is called Animoto. This creates a storyline with pictures in which you add cool effects, great video and sound quality to go with it.