Internet Marketing SEO Strategies
Marketing With Google Alerts
March 3, 2015

Google Alerts has become one of the most powerful building blocks for my business over the last few months. It does take a bit of time and effort just like any strategy, but by knowing how to effectively use it and set up quickly will yield amazing results.

The first thing you need to do is spend a lot of time on building creative, unique, catchy and valuable content. Your content needs to hold value so when you post a reply to one of the alerts it does not come off as spam but instead helpful information that readers will find of value and thank you for sharing it with them.

Most of you already have Gmail accounts so to access your Google Alerts simply go to

This is the area where you will be setting up the alerts you want to receive. You will be looking for content in which people are asking questions about the content in which you created on your blog or site. Then answering them and providing them with a link “reference” back to you sites content.

When setting up your Google Alerts there are a few tips that will help you filter out and only receive question based alerts that deal with your content.

Include words like…

how to
more information
common mistakes or mistakes

These will help filter out the other content in which people are not looking for answers in which your content does provide.

Remember provide value, when your new readers come to your site and find something of value they will most likely be eager for more information. Be sure to hit them up with a way to get on your mailing list, subscribe to your comments and blog. This is just one of the many great ways to build a quality readership for your blog and your business.

About author

Sean Supplee

Sean Supplee is the founder and CEO of this blog, Its got my name on it! Passion drives me to help other bloggers and those looking to take their knowledge and share it with the world. Coach, Mentor, Social Strategist and Funnel Consultant.

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There are 6 comments

  • Michelle says:

    Great! Thank you!

  • Mobidart says:


    Great piece of advice here as we generally use Google Alerts for reputation management and tracking. Following what the community is asking is a smart idea, which goes to prove Alerts can be used in more than a few ways.

    Thanks for the insight!
    Mobidart recently posted..Web 2.0 Marketing Tips for Small Business Owners

  • Terri Pattio says:

    Sean I have been using Google Alerts and the tips you have shared will help me to use it more efficiently than I have in the past. Thanks for your knowledge on using Google Alerts. Blessings and continued success for you. I will share your post on my blog, linking back to your original post. ~Terri Pattio – MLM Coach/Mentor with a servant’s heart

  • Sean Supplee says:

    Awesome Terri! It is such a powerful tool for both building your brand and getting your information to the right people. I am glad to hear you found this to be helpful in your marketing efforts.

  • Hello Sean,
    Just wanted to drop you a line, thanks for this great post. I know you probably don’t remember me, I remember you back in 2009 you connected with me on my country cooking recipe site on blogger. You were one of my first time followers, now that I found your website I will be one of your favorite followers. I use Google Alerts on a regular basis, it is a great tool.

  • Sean Supplee says:

    Awesome Wanda! Thank you and I would love to see what you have going on some time. Hit me up on any of my social networks some time you can find them on my blog top right. Looking forward to chatting with you

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