In this post I will be going over the tools and items you should be providing to your affiliates whenever you launch a new product. These are a result of recent polls and what top marketers are offering their affiliates at the present. With new social aspects popping up and new advertising inventions providing these tools is key.
This might come as a surprise but Banners are our number one source of what affiliates want to use. It’s important to make various sizes and to take the time to animate these banners making them truly stand out. Your common sizes would be 468×60 and 125×125 but other sizes of 300×250 , 336×280 , 728×90 and 160×600 are recommended as the most popular banner ad sizes. Many affiliates use these sizes to promote your items on their sites or blogs along with PPC campaigns where banners are now accepted.
Next on our list is text ads. Affiliates often like to copy and paste things instead of trying to come up with something catchy of their own. If you are good at writing copy and hitting those triggers that get people to click then create these text links yourself or you can always outsource it and start learning the triggers that way. You want to provide both short and long text links, these are used on Adwords and various other PPC networks along with link sharing.
HTML for solo email ads is next. It still surprises me how few people build and manage an opt in list. It’s powerful but it does take a great deal of good writing in order to maintain one. Your most important part is your subject line. Getting them to open the email is important while next is the opener. I created a blog post about how to write your opener here at How to write the perfect opener.
Last but not least on the list is rich media. Rich media can be anything from video presentations to flash. These are normally expensive to create therefor a low percentage of people use them. However rich media often times has the highest of conversion rates and is why you see video on nearly every sales page.