In today’s marketing world as a business we no longer decide where our customers go to get information about our business and offers. Instead it is now up to us as businesses to provide as much quality content across all social media platforms and allow our customers to consume the content on the devices they want. Because of this it has become a huge undertaking when it comes to posting content and keeping up with customers.
This is where marketing automation comes into play and more importantly what I call a new age round of content marketing automation.
A few months ago we went over marketing automation. You can view that post here – http://www.seansupplee.com/marketing-automation-and-why-its-so-important/
Now we dive into content marketing automation. What you need to do is work with a single social network at first and plan the content you want to release. This content will need to include the following.
- A picture
- Text short and long
- Call to action with link
The image will need to be created in various formats unfortunately. However this can be done easily by outsourcing it to a designer. For example I will get an image created for a blog post for the following.
- Instagram story
Once you have all of this you can then push it into the marketing automation side of this. Again we went over that a few months ago here – http://www.seansupplee.com/marketing-automation-and-why-its-so-important/
Also be sure to check out the marketing automation youtube video and drop it a like.