As you can tell by my posting history on my blog here it has been a little over a year since my last post. This was not a easy decision at all at the time but as traffic flows just where not there and response rates had fallen I looked into other marketing matters.
Well today I look back at my decision to hold off blogging on my own domain and see if it was the right choice.
Many bloggers such as myself are entrepreneur looking for a way to gain exposure for our products and services we share with the world. Blogging was one of those very popular methods to do so because of the organic traffic from search engines and social media traffic we got from it.
But is it now dead in 2018 ?
When I look at a number of blogs I noticed that all have declined in alexa rank, traffic and searches. It seems as if something has changed again where long good quality posts have gone out the window and shorter snippets are the rave.
So in a way blogging in 2018 is dead at least dead in the way we use to do things 5 years ago or even 2 years ago.
Instead of relying on search engine traffic you really need to engage with your reader base to keep them active and coming back for more. Your posts no longer need to be 500 words but instead a picture/video and 150 words will do plenty! Video and images are all the rage now but it needs to be fun engaging to the point as honestly attention spans seem to have reached an all time low!
You need to also use social media to spread your message but to include most of your information right within the tweet or Facebook post. On top of this you need some type of rewards system or something your readers will come back for over and over again.
This is actually something which is starting to become a real reality with cryptocurrency such as reddcoin leading the way with social engagement rewards and readership rewards. Another large project that should be coming out in this niche area will be SMT or Steem Media Tokens. It well be interesting to see how easy it will be to implement their own SMT into their blogs and readership base to encourage more sharing and loyalty per blog.