When you start your blog it can be challenging growing your reader base and visitors. Adding quality content just is not good enough anymore. With new social sites popping up all the time you need to get your blog in these areas and interact with people. By having multiple ways to interact with your readers/customers you can now grow your blog traffic to all new levels.
Here are 7 ways to grow your blog
#1 – Subscribers Box at Top of Page
The most important feature to any blog is trying to retain readers. One of the most popular ways is to have easy access for a reader to input their email address and be notified each time you make a new post. You can do this via Google’s program Feedburner. Letting your readers know they can subscribe to your content at the top of your page can greatly increase the chances of repeated and loyal readers of your blog.
#2 – Offer a Benefit
Not sure what to offer? Whats your blog about? Take some of your best posts and include them in your email and give away a few extra incentives to increase its value.
By offering something of value you can further increase your list size and reader base. Aweber allows you to tie your list building in with your blog. Whenever you make a new blog post Aweber will check to see if any updates have happened. If so an email will be sent out with the title of your blog post and a summary of it with a link back to your blog so they can read the entire post. I don’t recommend this if you are posting more then once a day or every day as your unsubscribe rate will be rather high. If thats the case either change the setting on Aweber to combine the posts into one big email or stick with feedburner instead.
#3 – Let Them Follow You How They Want
While most old school bloggers concentrate on RSS feeds they are becoming a thing of the past. Many bloggers have noticed a slight but noticeable decline in subscribers to their RSS and this is because of all the new social sites out there. From Facebook Fanpages, Bookmarking websites such as Digg and StumbleUpon and email opt in lists. Giving your readers multiple ways to interact and keep up to date with your posts is key to increasing your reader base and retaining them.
#4 – Write What You Love
The best advice I can give anyone is to write about something you enjoy. Your readers will find joy in reading what you have to write and it wont feel like a “job” to you. Don’t blog to make money, instead blog because you love sharing advice and helping others.
Readers can tell the difference between writing just because its a topic that needs to be covered and one that you love and has become your life. Write something new and unique. Go against the grain and try new things. Some of them might be failures but other will be successful and people love to read about both.
#5 – Find Your Goals and Stick To Them
When being a blogger people like a repetitive action. This spans back to my email marketing days where the first rule is to keep your list fresh and live. To do this you would find a plan of when you would be emailing your list say every Monday at around noon. Your list will know when you are going to be emailing so they can look for it and expect it. The same thing happens with blogs. If your blogging yourself, with no guest posters, you pick how many days between each post and stick to it.
#6 – Answer Questions
Think about the most common question people ask about your niche. Then write a detailed blog post about them based on your personal opinion. Whenever I have some trouble trying to figure out what to blog about I either think of popular questions or look over my survey I have my ebook subscribers take. I created this survey from a program called SurveyMonkey which is free to use. By gathering information from my readers I can find what topics they want to hear most about and also at the bottom they can input any specific questions they have. This often times leads to some really great blog post ideas.
#7 – Guest Posting
One powerful method for all new bloggers is to guest post at established blogs. By becoming a guest poster you gain a lot more exposure so you will want to be sure each of your guest posts is your best post ever. Many readers will find you this way and start to know your name and visit your blog to see what else you have to say. This is great for building up your reader base. You will want to find some authority blogs within your niche to post to.
Be sure to completely fill out your profile on these guest blogs and include Twitter, Facebook, a link back to your blog and a short catchy blurb about yourself. By filling out your profile you will gain followers on these other networks which will then funnel traffic back to your site.