One of the keys to success online is keeping your already buying customers coming back to buy again and again. Every business owner knows it cost far less to make a second sale of an existing customer then it is to bring in a brand new one. Here are 7 key tips to help keep customer retention on your sites.
1. Put Your Best People On The Front Lines – With social networking you’ll quickly see a need to address any issues customers might have and nip it in the butt per-say. Doing so will prevent bad feedback on your business but more importantly when you go out of your way to address a customers issue in public they will be grateful and others will see your proactive approach to helping your customers.
2. Knowing what your customers want – The biggest mistake a see many affiliates make is building a list in one niche and then promoting products to that list that have nothing to do with that niche. Talk about a quick way to getting someone unsubscribed from your list. Be sure you only promote like minded products that help each other out and have a purpose.
3. This about relationships first and sales will follow – By building a relationship with your customer you can expect sales later. Even if that person is not ready buy today they might be down the road. If your over pushy about making a sale or sign up you will quickly turn that person off. Instead build a helpful relationship with this person and the sales will flow later on down the road.
4. Connect but don’t overwhelm – Keeping in touch with your existing customers is key, however you don’t want to overdue it and come off as spamming. Product updates, deals, improvements and helpful tips are all applicable reasons to contact your customers.
5. Track everything you can – It’s important to see who your best customers are and a cool program I use online to do this is called Outright. You will be able to quickly see what your customers are buying and who your top customers are via spending habits.
6. 24/7 Is the way to be – Branding is important so make sure you have your business in front of your customers at any point you can. This includes by ads on networks they might use such as Facebook, Linkedin, Twitter and more. Having your business there all the time keeps a constant reminder that your the authority site for whatever it is you are offering.
7. Change it up and make sure it works – Step back once in a while and review your sales process of your site. Consider making changes to your sales funnel after you have some stats on whats converting and what is not. Small tweaks to your overall system could mean the diffrence from making $10 per transaction to $100.