Writing great content takes a great deal of time or money if you outsource it. Most people post it to their blog or an article directory and then never do anything with it again. But here are 6 extra powerful ways to use your content to gain more exposure for your overall business.
#1 – Your Syndication Network
There are a number of ways to syndicate your content now. For internet marketing type niche I use a program called Tribe pro. However just about every niche has guest blogs that are authority blogs. By submitting your content to them for approval you will gain extra exposure and link juice for your site. This method is used for both building a solid quality backlink to your main site and also gaining extra exposure from all the readers this guest blog already has.
#2 – Ezines and Article Directories
This method has been around for a long time, however it still proves to be one of the most effective ways to build targeted traffic for your sites. While many programs recommend mass producing and spinning articles I do not, instead I recommend doing the following: Find one top article directory and post only the best and unique articles you have to it. Create yourself a solid portfolio here in a niche and stick out as an authority figure in it. If you do want to spin your articles I recommend using a program called The Best Spinner and only creating 5-7 other articles from it using the best recommended like words only. This ensures your article will still be well written and readable to visitors.
#3 – Create a PDF Document
Creating a PDF document out of your content is simple with free software from Open Office. Simply create the content in their word processor and when completed click on the PDF icon to convert it. When creating this PDF be sure to add at least a header to the document on all pages that has a link back to your website. Then submit this new PDF to sites such as Scribd, Docstoc, DoxTop and Issuu.
#4 – Create a Slideshow with key points via powerpoint
Creating a Power point is easy, even more so when you already have the content in place. You then just need to chop it up into parts to create a slide show. After creating the Power point you can then add it to SlideShare.net
#5 – Video Sharing
While creating a video out of your documents is normally not the most impressive, you can spend a little extra time doing a voice over instead of making people read the video. However a simple way to create your video is to take the slide show you just created and import it into Windows movie maker: Within PowerPoint choose Save as and select the PNG option to convert each slide into a PNG image file.
#6 – Podcasts