Any business knows that their website is one of their greatest assets. Unlike most assets your website is an asset that continues to grow in value as your business grows. This being said the importance of having your social marketing tied into your website becomes even more important. Having share buttons such as Facebook, Linkedin, Twitter and Pinterest are important but there is nothing saying your integration needs to take place off of your site. By building social directly into your site and allowing your visitors to share content, comment on content etc. directly from your site instead of leaving it proves more and more valuable.
As the title says this post will go over social search optimization and how your interactions of social networks can improve your results in search engines. In fact many cases of live feeds on search engines that deal with they keyword being searched now show on searches allowing you to be ranked and in front of thousands just for engagement of users. Many marketing teams are split up into two sections, a social team which concentrates on things such as growing the audience, impressions and visibility which SEO marketing teams tend to focus on clicks, traffic and conversions. It is very important to know you need to merge both of these together and collaborate ideas in order to benefit from both worlds.
Google was the first to illustrate how social media and organic search could work together with the roll out of Google plus which takes information on what you liked and shares it with your friends via their search results. No two searches are alike anymore which really makes old school SEO obsolete and instead focuses more on social searching. This is where it becomes important to create content that is shared and easily shared by others.
Facebook entered into the search engine realm when they released what they call Graph Search. Graph search allows users to query their friends. This allows users to find information based on what their friends have liked. This step is geared to Facebooks next roll out which Mark Zuckerberg says will be a powerful new system that will change how we do social online. Bing has also worked closely with Facebook in creating their search results. It is a safe bet that Facebook is to Bing what Google + is to Google search results.
Creating Influence online has always been a goal of any company or marketing person. Programs such as Klout and Kred are powerful ways to build exposure for your business. These are all based on stats that are driven by one thing and that one thing is quality content that gets shared often. To start ranking for social search you need to rework your content to be content people would share with each other.
Many people end up tracking their results with some type of third party software or tracking service. They use these services for tracking sign ups, visitors to sites, conversion rates and more. Often these services cost a good deal of money and lack in details compared to a tracking service that has been around for a long time. This traffic service that is free to use is called Google Analytics. The issue is most people do not understand the inner workings of their analytics account.
Google Analytics is a freeware program from Google that will track everything from payper click ads, visitors, referral traffic, search engine results, email messages and even links within Word and PDF files. This honestly is the only tracking program that gives you this amount of detail and its simple to set up. These metrics which if followed aid in improving your website, Monitoring factors like conversion rates, number of backlinks, level of engagement all help improve your search engines results.
2013 is hot with social networks and business have flooded the market to get there share of members to come to their business. Here is a list of 6 main networks and marketing tactics to look out for this year.
1. Yahoo! – Yup Yahoo is starting to make a come back and with new CEO Marissa Mayer the company is being totally rebuilt. Her main targets for the company are improving its search function, rebuilding their email service and also improving Flickr.
This year is all about content but maybe not content you might be used to. This is high quality content that is designed to be shared and spread across the world. Content such as videos and infographics are designed to be shared and done so easily. Content is still king and will remain that way for a long time. However creating great content with invested time, enjoyable reading, no spelling mistakes and more is content that will prevail. Here is a list of 6 tips on how to create content that will be shared.
You may be surprised but the internet is still booming! Online marketing is catching on more and more as a part time job or a full time job. Every day new companies and small business find some way to come online and start selling their products. As a marketer or small business owner this is a key time to branding yourself as a key figure in helping these businesses come online and understand all of the integrate parts that make a successful campaign online.
The biggest challenge you face is trying to be all things at once. You need to simplify and prioritize what you are offering. By getting down to the nitty gritty of a marketing channel you provide overwhelming value to your customers that will keep coming back for more. Right now there are many marketing channels ad advertiser can choice to promote their products on SEO, Email, SEM, Social Media, Display and Video. By knocking it down to a few or even one channel and providing awesome value you can capitalize on this market share. You also have to take into account developing and optimizing your advertising across a number of platforms such as cell phones, tablets, desktop computers and laptops each has their own method you should be promoting to maximize results.
One thing I noticed while on Facebook, Twitter and other popular social networks is people really hate being sold to. Most use these services to keep in touch with family and friends and really don’t care nor want to hear about what your selling or even about your business. In fact promoting your services in the wrong ways to people on these networks can really turn them off from your business for good. This is why IMLoop.com was created, a social network geared towards Internet marketers and small business owners where you can join for free and market your products and services to the masses.
Any blogger knows it takes time and commitment to build a strong following for your blog. It’s honestly a full time job along with being creative and coming up with ways to grow your following. Sure it’s easy to set up a Facebook fan page or a twitter account and share your blog posts on them. But to achieve a large following on these networks can take years to achieve.
You can also go the paid rout posting ads on other blogs that are like yours, backlinking your blog on like websites and even using adwords to expand your reach. The only issue with this is it can quickly burn a hole in your pocket with minimal results.
What if there was a way to target your niche audience and spark more interest in your postings?
Everything in life starts with a little something and thru energy, learning and building daily it grows into what you have now. This is the same thing when it comes to making money online and is often one people forget. So many programs out there continue to offer riches quickly but I will be completely honest with you. NONE OF THEM WORK!
I’m not saying they don’t work in terms of the quality of information they give, but any system out there is not as simple as clicking a button. It takes time, effort and learning the system in order to maximize your results with it. What you need to figure out is what type of system interests you. Finding one that you enjoy will lead you into better success since it wont feel like work and you will enjoy reading and learning new tactics.